OpenAI: ChatGPT Student Campaign
For OpenAI's first-ever out-of-home campaign, we weren't handed a style guide. We were handed a question:
“What would it look like if AI felt more human?”
OpenAI’s first advertising campaign didn’t just introduce ChatGPT to students—it gave it a voice, a tone, a face. Something human enough to feel familiar. Something quiet enough to stick with you.
Year: 2025
For OpenAI's first-ever out-of-home campaign, we weren't handed a style guide. We were handed a question:
“What would it look like if AI felt more human?”
OpenAI’s first advertising campaign didn’t just introduce ChatGPT to students—it gave it a voice, a tone, a face. Something human enough to feel familiar. Something quiet enough to stick with you.
Year: 2025
/Credits:
- Client OpenAI
- Chief Creative Officer Jonathan Notaro
- Executive Creative Director Chris Dooley
- Creative Director Emeric Trahand
Executive Producer Garrett Braren - Managing Partner Devin Brook
- Lead Designer Chae Park
- Designers Lili Emtiaz, Shirlin Kao, Xtine Tinoso, Portia Barrientos, Tatsumi Taeron, Arantxa Gil, Jieun Lee, Nicolas Gloazzo, Cathy Xiao
- Illustrators Claudia Alexandrino, Karen Hong, Yoon Lee, Yi Chen Kuo
- 2D Lead Animator Gerald Mark Soto
- 2D Animators Hei Kuok, Felix Hemstadius, Mauricio Villa, Daniel Wenzel, Paul Suh, Pete Germano, Seong Yeop Sim
- Cel Animation Lead Jeff Bryson
- Cel Animators Stieg Retlin, Lizzi Akana, Sean Lattrell
- Editor Ryan Rigley
- Sound Design & Mix One Thousand Birds
